Rinascente, one of the most important House of Brands in Italy, will be the Official Department Store of Palermo FC also for the 2024-25 season.
The partnership that already gave rise last season to, among other things, the Rosanero temporary corner inside the Rinascente store in Palermo, totally dedicated to the club, with its kits and accessories, is renewed for this year too. The Via Roma shop is in fact an integral part of the campaign to launch the new match kits for the 2024-25 season, which filled the windows on the city’s shopping street.
To celebrate the renewal of the partnership, Palermo and Rinascente will meet Rosanero fans at 18.30pm on Tuesday, 10 September, for a Meet & Greet in the Via Roma store together with four first team players. On this occasion, fans will have the opportunity to purchase the three kits and meet the players for a photo and autograph session.
Rinascente is a prestigious collection of department stores founded in 1865 that offers the best in fashion, accessories, beauty, home, design and food, with over 3,600 top Italian and international brands. The collection has nine shops located in the historic centres of eight cities across the country, an online store launched in June 2020 and an On Demand Chat & Shop service.
It has two flagship stores, one in Milan and one in the heart of Rome, opened in 2017, and the stores in Turin, Florence and Rome Piazza Fiume completely renovated between 2019 and 2023.
A company that has always been active in the territory, in 2021 Rinascente has established itself not only as a House of Brands, but also as a House of Values, launching the ‘Keep It Beautiful’ campaign that describes the company’s five founding pillars: RESPECT, CREATIVITY, EMOTION, RESEARCH AND DIVERSITY.
In 2022, the Rinascente brand was entered in the Register of Historic Brands.
Today Rinascente continues its progress, establishing itself more and more as a Media Company, a publisher in which the brands hosted have the opportunity to tell their own story.
Each store is a true destination, a place where shopping and entertainment come together to offer visitors a unique and engaging experience.