PUMA and Palermo FC unveil the new Away Kit in England, which will be worn by the men’s, women’s and youth teams in the 2024/25 football season after its debut on 26th July in the friendly match against Leicester at Chesterfield.
The new Away kit is predominantly based on the Puma Black colorway enriched with Gold details and an innovative tone-on-tone geometric pattern that completely decorates the jersey, which is embellished with an elegant V-neck, the slogan on the back #siamoaquile and the sleeve borders with the contrasting Bright Pink colorway. The kit is completed by shorts and socks in Puma Black with Gold details. The kit celebrates the colour gold, which since 1932, with the appearance of the golden eagle on the two-coloured shield, has accompanied pink and black among Palermo’s identity colours.
Palermo FC’s new regular-fit away jersey combines 100% recycled polyester fabrics with PUMA’s advanced dryCELL thermoregulation technology, an improved moisture management system that ensures the perfect body temperature. Ideal for both the game and everyday wear, the jersey is made with PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste. The jersey is as much a fashion statement as it is an elite performance jersey.
Accompanying the launch of the Away kit is the second chapter of the video campaign ‘This is where I belong’, which celebrates the passion for the Rosanero colours as an ideal place in the world, where all fans can feel at home, even thousands of kilometres away from Palermo and even without being born in Palermo. After the first episode set in New York, ‘chapter 2’ is instead a love story between two English Palermo fans, who live their relationship in the streets of Manchester, in a continuous metaphorical reference to the pink and black colours.
Palermo FC’s new Away Kit is available, starting today, online at https://store.palermofc.com and in selected football retailers.
PUMA
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward, creating fast products for the world’s fastest athletes. PUMA offers performance products inspired by the sporting lifestyle in categories such as Football, Running and Training, Basketball, Golf and Motorsport. It collaborates with renowned designers and brands to bring sporting influences into street culture and fashion. The PUMA Group owns the PUMA, Cobra Golf and stichd brands. The company distributes its products in more than 120 countries, employs around 20,000 people worldwide and is headquartered in Herzogenaurach/Germany. https://about.puma.com/