Palermo FC and PUMA today unveiled the Club’s new home jersey at an event in New York City with football icons, and former Palermo FC players, Luca Toni, Javier Pastore and Amauri. The historic Sicilian Club will wear the new shirt for the upcoming 2024/25 football season. In keeping with tradition, the shirt features an iconic pink color, Palermo’s eternal identity, which has always made the Club unique and unmistakable on an Italian and international level.
For the first time in the Club’s 124-year history, the launch of a jersey took place in America and was dedicated to all the Palermo FC supporters living abroad. The event was hosted intentionally in the heart of Manhattan and was made open to the public to allow the Club to connect even more with supporters living in New York City, the largest community of Sicilians abroad.
On July 9th, pink curtains unveiled the new shirt in the window of the Manchester City Pop-up store in Rockefeller Center. To celebrate the debut, Palermo FC brought along three of the most beloved Club legends: Luca Toni, Javier Pastore and Amauri. The three players were the Club’s special guests in New York City and flew over wear the pink jersey that made them true icons of Italian and international football.
At the launch event, Amauri and Pastore met Palermo FC fans, signed shirts and took photos. The trip was made possible by NEOS, the Alpitour World airline that just a month ago inaugurated the new direct air route between Palermo and New York, the only one between Sicily and the United States, with the aim of bringing the island as close as possible to the largest community of Sicilians abroad.
With this event, Palermo FC continues to grow its internatinoal fanbase with both Dua Lipa and Jason Momoa previously showing support for the historic Club. PUMA continues to amplify these efforts with the sdevelopment of the Club’s new official e-commerce and the worldwide distribution of the kits, including the creation of a special capsule collection created especially for the Paris Fashion Week in early 2024.
THE PARTNERS OF THE NEW KITS
Along with the new home kit, also unveiled are the partners that will accompany all race and training kits for the 24-25 season.
Main Partner is Old Wild West, the burgers & steak house inspired by the setting and style of the Old West of Cigierre – Compagnia Generale Ristorazione Spa, a leading company in the development and management of themed restaurants and casual dining.
Second Partner is Bisaten, a brand of Colorificio Giuseppe Di Maria S.p.A., which has been producing paints and varnishes for professional building and products for finishing, sanitising and personalising environments since 1925, with over 2,000 dealers throughout Italy.
The Back Partner is inX.aero is a ‘premium’ airline specialising in executive flights and for sports teams. A brand of a Swiss group, the company offers a complete consultancy service in the organisation of air transport
The Sleeve Partner is L.T. Costruzioni, a construction company offering innovative and tailor-made solutions for the construction of new buildings and the renovation of private homes and commercial premises. LT is also Player Leisure Partner, for the players’ representative outfit.
The Shorts Partner is A29 Plus, a company of the A29 Group, which deals with the design and implementation of energy-efficient solutions in the residential sector.
NEOS
Neos is Alpitour World’s airline company, set up in 2002 and in a very short time has become the main company specialised in short, medium and long haul leisure routes, although in recent years it has launched scheduled flights, operations for other market segments and now also cargo flights. It has 16 aircraft, 4 hubs located between Milan Malpensa, Rome Fiumicino, Verona and Bologna and takes its customers to over 50 destinations worldwide. Neos makes innovation, customer care and quality its main assets, focuses that have led it to be one of the most dynamic companies with the youngest fleet in Europe: it owns, in fact, the latest generation B737-800, B737-800 MAX and 787-9 Dreamliner to which three new B737-8 MAX will be added by 2025, further lowering the age of the fleet to a total of 19 aircraft. Among the most important operations are routes to China, New York, Toronto, India, Israel and Kazakhstan, which have quickly led the company to open up to new international markets, as well as partnerships with the music and sports worlds, making Neos a unique player in the international aviation sector.