Old Wild West is the new main sponsor on the Palermo FC jersey: the brand of the famous Italian burgers & steak house, which is part of the Cigierre - Compagnia Generale Ristorazione Spa group, will accompany the Rosanero first team in all the matches over the next two years, until June 2025.
Old Wild West is a successful format that has 251 venues in Italy and abroad and employs a total of almost 3,000 people. It offers customers an experience of taste and fun at lunch and dinner, in company and with the family, in a highly engaging western setting that is always recognizable but never the same. The brand, which celebrated its 20th anniversary in 2022, has won the "Retailer of the Year" award as the best Italian restaurant served 7 times and has been nominated as the best Catering & Food chain by the National Council of Shopping Centers. It is the first time Old Wild West has engaged in top-level sponsorship in world football.
“We are very happy with this partnership and the visibility that Old Wild West will enjoy: we support those who play to achieve great goals, we believe in team spirit and the pioneering vision of a company that has big dreams, is very serious and that shares with us the positive values of sport”, said Marco Di Giusto, CEO of Cigierre spa.
“The history of Old Wild West is that of an excellence that has been able to grow year after year to establish itself nationally and internationally to be today an essential point of reference in its sector. In this sense it is an inspiration to our club and we are proud to be able to represent him in the jerseys of our players, match after match,” said Giovanni Gardini, CEO of Palermo FC.
Old Wild West is the original burgers steakhouse, easily recognizable and loved for its western settings, owned by Cigierre - Compagnia Generale Ristorazione Spa, the Italian point of reference for casual dining and the development of themed restaurants. Old Wild West is the longest standing and most developed of Cigierre’s brands with 251 restaurants – 230 in Italy, 18 in France, 2 in Switzerland and 1 in Monaco - mainly located in food courts in shopping malls or in multiplexes, as well as on high-speed roads or in big cities.