Alcott is the new Official Training Kit Back Partner and Premium Partner of Palermo FC for the 2024-2025 season. The Italian brand will be present in the back of the Training Kit shirt that the rosanero will wear during training and in the Warm Up shirt for all official matches.
Palermo FC’s players will also be the protagonists of an event where customers and friends of the brand will have the opportunity to meet them.
Alcott has always been close to the world of sport, and football in particular, supporting young people with dedicated initiatives and projects. The brand, which has been present in Sicily for over ten years with various shops, including one in the heart of Palermo, will have a luminous display announcing the partnership in all shops.
Alcott, together with the Gutteridge brand, is active internationally with a network of 165 stores in six countries. Both brands are part of the Capri Group, led by Nunzio and Anna Colella together with their children Salvatore, Francesco, Marianna and Veronica. “We are pleased to have embarked on this partnership with Palermo FC, it is an important and ambitious project that is in line with our brand”, said Salvatore Colella CEO of Capri Group.